Interest: do you think about it in your free time and bring it up in random conversations? Importance: will it benefit others? Contribution: do you have something novel to add? Source: AdamGrant
It can be noticed in various projects that ‘data analytics’ is often presented as just the ‘visualization of data’ with no or less ‘data science’ being involved in the analysis of data, to draw conclusions. Currently, data is not helping in making rigid future predictions but only displaying current progress.