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  • Distribution tactics and the imbalance of insurance premium by Valeant Pharma

    Valeant Pharmaceuticals is a Canadian multinational pharmaceutical company that might have somehow been responsible for the extremely high prices on medicines in the U.S. market and have possibly manipulated the… Read More

    1 year ago

  • AI influencing the present and future

    A quote from Ray Kurzweil says that “Artificial intelligence will reach human levels by around 2029. Follow that out further to, say, 2045, we will have multiplied the intelligence, the… Read More

    1 year ago

  • The Long Tail business theory

    Long tail is a phrase popularized by Chris Anderson, former editor of WIRED Magazine, in 2004. Anderson compared Long Tail to the blockbuster or hit-driven business models of media and… Read More

    1 year ago

  • MeitY Startup Summit 2019

    Focused on Deep tech and the associated use-cases. India can utilize massive data since the associated demographics is supportive. India needs to create data sets, in healthcare, education as it’s… Read More

    1 year ago

  • Hertzberg’s Two-Factor Theory

    Simply put, these are factors that lead to satisfaction and motivate employees to work harder. Examples might include enjoying your work, feeling recognized and career progression. Read More

    2 years ago

  • Bounded rationality and the prospect theory

    Bounded rationality is part of a wider part of economics that looks at how we decide between different choices (or prospects), called prospect theory. Prospect theorists think we’re loss-averse; we… Read More

    2 years ago

  • Cloud Kitchens – The next big opportunity?

    Dark Kitchens / Ghost Kitchens / Cloud Kitchens / Virtual Kitchens are fully equipped kitchens that you can find in most of the restaurants but they don’t have dine-in or… Read More

    2 years ago

  • Excellence can be cultivated and nurtured

    The Pygmalion effect is a psychological phenomenon wherein high expectations lead to improved performance in a given area. Read More

    2 years ago

  • The Random Numbers Fallacy

    The easy thing to do is to ask someone “Hey, pick a random number from 1 to 10!”. The person replies “7!”. Great! Now you have a number. However, you… Read More

    2 years ago

  • The Pareto Principle (The 80/20 Rule)

    In economic terms, there is a diminishing marginal benefit. This is related to the law of diminishing returns: each additional hour of effort, each extra worker is adding less “oomph”… Read More

    2 years ago

  • Marketing Myopia

    First expressed in an article by Theodore Levitt in Harvard Business Review, it is a short-sighted and inward-looking approach to marketing which focuses on fulfillment of immediate needs of the… Read More

    2 years ago

  • Priming and the Psychology of Memory

    How do you pronounce the letters S-H-O-P? and What do you do at a green (traffic) light? Priming is the psychological phenomenon in which the exposure of the stimuli influences… Read More

    2 years ago

  • The Sunk Cost Fallacy

    “The sunk cost effect is the general tendency for people to continue an endeavor, or continue consuming or pursuing an option if they’ve invested time or money or some resource… Read More

    2 years ago

  • Dunning-Kruger Effect for Business Management

    A type of illusory superiority, it is a type of cognitive bias in which people believe that they are smarter and more capable than they really are. Source: Medium To… Read More

    2 years ago

  • Leadership Effectiveness, Spiritual Values and the Paths to Happiness

    Read More

    2 years ago

  • Blockchain has the potential to revolutionize the digital economy

    Blockchain technology has gathered a lot of attention in recent times but for its usage in cryptocurrencies like Bitcoin. The capabilities of this technology are not restricted to the innovation… Read More

    3 years ago

  • YOLO: You only live once

    What does the phrase 'You Only Live Once' conjure in your mind? Is it the possibility of being limitless or the adventure associated with brevity or the recklessness? The expression… Read More

    3 years ago

  • Psychology of Colors

    Red is a very strong color. Noticeable color: caution and warning signs. Powerful emotion of passion, lust, sex, energy, blood and war. Read More

    3 years ago

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