Voice and vernacular language inclusion

In 2021, 536 Million Indian language internet-users are projected as compared to 199 Million English language users.

In India, 10 Million new internet users were added every month in the year 2018. It was also found that 90% of the new internet users preferred regional language. The rise of platforms like TikTok and Sharechat, which are targeting the audience in tier-2 Indian cities instead of the tier 1 cities targeted by platforms like Snapchat, Instagram, etc. is making sure that the content distribution can be done via regional languages like Hindi and Tamil.

Google is equipping itself to work on its voice search algorithms, because the internet users all around the world, and not just in India, are adopting the voice search mechanism to find content online. According to a study by PwC, around 41% make atleast one search via voice per day; moreover, the number is increasing. By the year 2020, around 50% of all the online searches will be directed by voice and this number is exponentially large from that of 20% in 2016.

The emergence of Artificial Intelligence based systems will trigger the rise of global voice and speech recognition software market, which is expected to be worth $31.82 Billion by the year 2025. The deep learning algorithms will leverage the use of voice and speech-based solutions for more efficient search results and will further act as a catalyst in favor of the market.

Vedang R. Vatsa

IT & Management Consultant