Psychology of Colors


Red is a very strong color. Noticeable color: caution and warning signs. Powerful emotion of passion, lust, sex, energy, blood and war.

Orange: Fire, fun, warmth and tropical images. It is a fun light color that has appetizing qualities to it.

Yellow: Brightest color to the human eye. Youth, fun, happiness, sunshine and playful feelings. Yellow is often used for children’s toys and clothes.

Green: The color of nature and health. Growth, nature, money, fertility and safety. Relaxing, has healing power.

Blue Loyalty, creativity, strength, wisdom and trust Calming effect. Blue should not be used for food: suppresses the appetite.

Purple: Stability of blue and the energy of red. Mystery, power and luxury. Powerful kings, leaders, wizards and magicians. Purple + gold – wealth and extravagance. Light purple + pink – feminine design; popular among teenage girls. Bright purple + yellow – children’s products.

Black Evil, depressing, scary or even death. Black mail, black list, black hole. Elegance and wealth. Black combined with other colors can have a very strong statement.

White is often associated with being pure, clean, fresh and good. Pure and heavenly: charities, hospitals, doctors and heaven.

By Vedang R. Vatsa

IT & Management Consultant