Key highlights of the report on ‘How India Shops Online’

• A visitor spends less than 9 minutes per visit on an e-retail platform.

• 1 in 2 visitors browse the image gallery and only 1 in 15 click the detailed product description.

• Google India saw 270% year on year growth in voice search.

• 500M Indian language internet users expected by 2021 (vs. 200M English users).

• Online shoppers browse more than 20 product pages before making a purchase.

• Video content consumption in tier-2 and smaller towns in India grew 4X just in the last year.

• 50+ PE and VC deals in India focussed on social commerce.

• China had similar levels of shopper penetration as India, 8 years ago, which grew from 8% to 40%.

Source: Bain&Company

By Vedang R. Vatsa

IT & Management Consultant