1. Just 7 strategies cover every consumer apps’ early growth.
2. Most startups found their early users from just a single strategy.
3. The most popular strategies involve going to users directly — online, offline and through friends.
4. To execute any of these strategies, it is important to first narrowly define the target users.
5. The tactics to get your first 1,000 users are very different from the next 10,000.